For me, whenever I consider any religion, two big questions arise: 1. Is it plausible? and 2. Is it helpful? I think the law of attraction is a new religion that is steadily growing, largely unnoticed, and it’s about time we all had a good look at it. This post will cover ‘Is it plausible?’ and in a future post I will look at the second question.
What is the law of attraction?
The basic principle of the law of attraction is that you tell ‘the universe’ what you want in a specific way, and it will be delivered to you. In their words:
‘Visualize your message as a letter with ‘The Universe‘ printed on its envelope as an address… If you were waiting for new shoes, perhaps you would make space in your shoe rack. Likewise, make space in your life for the order that you have placed with the universe….Speak, walk, talk and breathe as if your reality has already changed for the better, and your original message will be delivered.’ 
It falls in a category involving a host of other beliefs such as belief in chakras and ‘energy therapies’.
A new religion
The United Kingdom has, of late, very much become the land of atheists or, at least, those who identify as having no religion (48.5% in 2014, outnumbering the 43.8% who define themselves as Christian). And yet I have become increasingly aware of a new religion, one that many might not call a religion but which I suggest should be seen as one: the law of attraction. It requires faith and something similar to prayer. It offers to its followers rich rewards. And it has a community of followers with their own online and real-life groups where they meet up and talk about using the principles of this ‘law’ in their lives (at the time of writing, on Meetup alone, law of attraction groups have over 1 million members!).
‘The Secret’ by Rhonda Byrne is a book on the Law of attraction that is, according to the book’s website, a worldwide best seller available in 50 languages with over 20 million copies in print. 
Its followers may well disagree with me and say ‘a religion? Oh no, it’s just another law of the universe like gravity’. But this is not very different to how followers of other religions will also tell you that God is real, a fact. The only difference is that churches don’t necessarily try to convince you God is real by reference to quantum physics (though a few probably do).
I had a message once from someone renting out rooms who thought I might like to live there. Based on me having said meditation is one of my interests, this home-owner told me that he and other persons in the house were law of attraction believers and another person there was a ‘heretic’. A jokey remark, of course, but, I think, hinting at a deeper, and more disturbing, reality.
While most religious people nowadays are aware that others may not believe in God and are usually quite discreet about their beliefs, the same can’t always be said about law of attraction followers. Those who believe that the law of attraction is a real phenomenon can say things such as “I know a great person who can really help with blocked energies”. They don’t realise that the existence of personal energies has not been proven or they assume that for some reason you will share their beliefs (e.g. because you both like meditation). I am constantly coming across law of attraction believers, and it’s time to speak out.
The essence of the law of attraction is as follows: ‘Whether we are doing it knowingly or unknowingly, every second of our existence, we are acting as human magnets sending out our thoughts and emotions and attracting back more of what we have put out.’  ‘When we fill ourselves with negative energies and emotions such as fear, anger, sadness or general pessimism, our frequency is lowered and the universe can only expand on this, promoting greater negativity in our lives.’
As with all religions, no hint of doubt in the phrasing there. But is this real science?
I have been unable to find any genuine, qualified scientist supporting the proposition that we send out different vibrations according to how we feel. And, even were that the case, it would need to be proven that such vibrations attract things to us such as new jobs, new partners, money, illness, etc.
Some refer to experiments on water: however, these are by no means accepted by the scientific community, may not have followed scientific methods, and the ‘scientist’ who carried them out is not well qualified or widely respected . It is also unclear how these ‘experiments’ (where people acted in various ways towards water: really!) could prove the idea that we can send out ‘positive vibrations’ to bring us what we want.
While most of us rely on Google as our main signpost to sources of knowledge, this is not necessarily wise. The top links resulting from a Google search are, presumably, usually companies who have hired a search engine optimisation firm to get them there. Life coaches and energy medicine practitioners need you to find them in a Google search and, as a result, if you search for ‘human energies’ or such, you will find material from those who rely on such pseudoscience to make money.
Really the only major balance to all of them is https://sciencebasedmedicine.org, which clearly states ‘Scientists can detect and measure minute energies down to the subatomic level, but they have never detected a “human energy field.”’  This website contains articles written by qualified scientists who expose the pseudoscience so commonly used by practitioners of ‘energy medicine’ such as reiki. While believers of the law of attraction may not also believe in ‘energy medicine’ and vice versa, there is often an overlap and ultimately both rely on similar claims (e.g. that energy can be purposely sent out from our body to do things like order us new shoes or heal someone’s bad back).
Writers at the New York Times, Psychology Today and some other sources have also refuted the law of attraction .
But what about anecdotes where it has ‘worked’?
The law of attraction and the philosophy around it share some similarities with common sense psychology, and so may sometimes appear to work. Psychological studies have long acknowledged the ‘self-fulfilling prophecy’ whereby, for example, someone who is always told they are bad at maths may indeed do badly in maths exams due to their poor self-confidence . Likewise those with good self-confidence will probably achieve most in life due to their willingness to try new things and their belief that their endeavours are worthwhile and will pay off. There is nothing radical about this. Believing goals are attainable is crucial to keep us motivated and determined, and believers of the law of attraction are likely to have such a belief.
Elements of the law of attraction are backed up by fact or simply obvious, such as this statement taken from thelawofattraction.com home page:
‘A key part of the Law of Attraction is understanding that where you place your focus can have an intense impact on what happens to you. If you spend your days wallowing in regrets about the past or fears of the future, you’ll likely see more negativity appearing, but if you look for the silver lining in every experience then you’ll soon start to see positivity surrounding you every day.’
People who want to see positive change in their lives don’t need to consult the law of attraction website, books or groups. There are plenty of other sources that can help people and which don’t rely on fake science. Not only that, but there are sources of help that have been tested by eminent psychologists (such as Martin Seligman, Rick Hanson and others), unlike the law of attraction. The law of attraction can actually lead people to worse mental health, as will be discussed in my next post.
As for ‘energy medicine’, it can work by causing relaxation and stress relief and due to the placebo effect. So, yes, it may help but it may also cost people a lot of money and cause them to fail to pursue more useful (and more scientific) remedies.
Left unchallenged, these beliefs will spread. After centuries of truth-seeking and moving away from believing the earth is flat and lightning is God’s wrath, we are at risk of slipping back into superstition and investing great time and money in such beliefs. Google isn’t helping. The internet is awash with support for this theory and proper analysis is hard to find. The same is true for energy medicine. Next time you meet someone who assumes you are a believer, please show you aren’t. Please share this post, or one in the related links below, and help us keep on the path of truth and wisdom.